SummerStage launch for Capital One City Parks Foundation

Capital One City Parks Foundation SummerStage reignited New York City’s cultural heartbeat with a dynamic season spanning nearly 90 free and benefit performances across Central Park and 12 neighborhood parks. The festival showcased a rich tapestry of genres—from jazz and hip-hop to indie rock and global rhythms—featuring artists like Herbie Hancock, MC Solaar, and George Clinton. This vibrant lineup celebrated the city’s diverse communities and the resilience of its public spaces.

We plastered the city with a bold wheatpaste poster campaign that transformed urban walls and barricades into extensions of the SummerStage experience. Drawing inspiration from Hyesu Lee’s whimsical campaign artwork, our installations brought the festival’s spirit to the streets, inviting passersby to engage with the season’s offerings and celebrate the return of live performances in the city’s parks.