Barricades Advertising

Take Over The Streets with a targeted barricades advertising campaign in your market.

Put your brand at street level. Bold, extended, and impossible to miss. Barricade advertising turns construction fencing into large format, high-impact ad space that feels less like an ad and more like part of the environment. These aren’t one-off posters, they’re immersive surfaces built for repetition, visual rhythm, and cultural relevance. Brands like Netflix, Reebok, and MTV use them to stretch a campaign across an entire block, catching eyes in motion and building recognition through scale.

Every surface we use is intentional. We handle everything from layout strategy, location scouting to printing and installation, making sure your message lands with precision and presence. Barricades work because they live where people already are; on foot, in transit, in the mix. They create the kind of physical presence that cuts through digital fatigue. If your campaign needs to feel both massive and real, this is the format that delivers.

Barricades advertising is street-level marketing that turns construction fencing and scaffolding in high-traffic urban areas into bold, culture-first ad space for brands that want to be seen where things actually happen.

Unlike traditional billboards, barricades sit at street level, right where people walk, wait, and notice. Brands use this space to build cultural relevance in real time, meeting pedestrians where they.

Compared to billboards or digital ads, barricades offer more impact for less spend, especially when you’re using our ultra-large 48×72 wheatpaste posters that dominate the block. We print and install everything in-house, which keeps costs low and execution fast. The scale is massive, the texture is real, and the placement feels intentional, not algorithmic. That’s why brands like Adidas, Reebok, and Krave Beauty keep coming back – it works where their audience actually looks!

How Barricades Advertising Works & Who it’s For

We design, print, and install large format posters for barricades advertising for brands that want to own the street, not just show up in it. Our process is fast and full-service—starting with location scouting in NYC neighborhoods like SoHo, Williamsburg, and Bushwick, then printing ultra-large 48×72 wheatpaste posters in-house, followed by strategic on-site installation by our street teams. Baricades are perfect for fashion brands, beauty labels, music launches, and cultural campaigns that need real-world presence where your customers actually pay attention. If your audience is not on the feed, this is how you’ll find them.

How to Get Started on your Barricades Campaign

If you’re ready to claim space on the street, let’s talk. Send us a few details about your project and we’ll get back with a custom quote, usually within the hour on weekdays. Our team can help you map out locations, timelines, and coverage to fit your launch. Barricades fill up fast, especially in key markets, so the sooner we connect, the better your odds of locking in the right spots.