10 Poster Campaign Examples We Ran (and What Made Them Work)

Looking for real-world poster campaign examples? Here are 10 recent street poster campaigns we executed across major U.S. cities from fashion launches in Brooklyn to tech rollouts in downtown L.A. Each one is a case study in how physical media, when strategically placed and creatively designed, can turn sidewalks into high-impact ad space.

Whether you’re planning your first campaign or just want inspiration, this roundup breaks down what works and why.

Grason Ratowksy’s Of Light And The Abscence Of

Grason Ratowksy’s Of Light And The Abscence Of

Grason Ratowsky’s solo exhibit, Of Light And the Absence Of, explores duality, presence, and transcendence through material, form, and perception. Showcased in East Hampton, NY, the exhibition invites viewers into a meditative space where light becomes both medium and metaphor. Ratowsky’s works examine the tension between what is seen and unseen, presence and void, inviting contemplation of the invisible forces that shape human experience.

Krave Beauty Respect Your Skin / Fix Your Skin wheatpasting installation

Krave Beauty – Respect Your Skin Fix Your Skin

KraveBeauty’s Respect Your Skin campaign is a quiet rebellion against the chaos of overcomplicated skincare. Founded by Liah Yoo, the brand encourages consumers to #PressReset, stripping back routines to essentials that support the skin’s natural function.

Winston Tseng’s The ABCs of Our Apocalypse street poster installation

The ABCs of Our Apocalypse

Winston Tseng’s The ABCs of Our Apocalypse is a sharp, satirical series that reimagines the classic alphabet poster through a lens of contemporary crisis. Each letter corresponds to a modern societal ill; think “A is for Algorithm,” “B is for Billionaires,” “C is for Climate Collapse”—rendered in a style reminiscent of children’s educational materials. This juxtaposition of innocence and urgency creates a jarring yet compelling commentary on the state of our world.

Nana Jacqueline New York

Dedicated 8-sheet location for Nana Jacqueline’s Spring collection in New York city. Installation, print & placements by WHEATPASTE.com.

Be Like No One’s Watching poster campaign in NYC

Be Like No One’s Watching by Andaz for Hyatt Hotels

The Be Like No One’s Watching campaign by Andaz, a Hyatt luxury lifestyle brand, invites travelers to embrace self-expression and transformation through imaginative, locally inspired experiences. With a refreshed visual identity and immersive offerings in categories like ‘Indulge,’ ‘Play,’ and ‘Move,’ the campaign reflects the brand’s mission to unlock authentic personal journeys. Through striking imagery and curated in-property activities, Andaz celebrates the freedom to explore evolving identities through travel.

Netflix Ozark poster campaign by WHEATPASTE.

Netflix Ozark Season 2 Release

For the launch of Ozark Season 2, Netflix leaned into the show’s signature tension and bleak beauty. The campaign’s tagline, “There is no off season,” set the tone—suggesting that the Byrde family’s descent into crime was far from over. Posters & graphic materials featured moody visuals: the color palette dominated by cold blues and grays.

SummerStage launch for Capital One City Parks Foundation poster campaign example

SummerStage launch for Capital One City Parks Foundation

Capital One City Parks Foundation SummerStage reignited New York City’s cultural heartbeat with a dynamic season spanning nearly 90 free and benefit performances across Central Park and 12 neighborhood parks. The festival showcased a rich tapestry of genres—from jazz and hip-hop to indie rock and global rhythms—featuring artists like Herbie Hancock, MC Solaar, and George Clinton. This vibrant lineup celebrated the city’s diverse communities and the resilience of its public spaces.

Some more Campaign Examples We Did Across USA

Marino @ Privilege NYC. Street poster installation.

Wheatpaste Poster installation for Wes Anderson’s Isle of Dogs movie

Digga D – Naughty By Nature poster for album launch

Random/Random Club poster campaign. Designed in NYC.

Why did these work so well?

These campaigns worked because they combined strategic placement with clear visual hierarchy and contextual timing. Each one was designed not just to be seen, but to be seen by the right people; whether that meant targeting foot traffic near music venues, launching during peak nightlife hours, or aligning poster drops with digital rollouts. The visuals were bold but legible, optimized for fast street-level scanning. Messaging was concise, often anchored by a logo or QR code to bridge offline and online engagement. Most importantly, they respected the rhythm of the street: they felt native to the environment, not forced onto it. That authenticity is what stops people, earns attention, and builds brand memory.

Need help with your next campaign? We help brands do more than just show up, we help them show up right. From scouting high-impact locations to handling permits, printing, and paste logistics, our team manages every detail of your poster campaign. We work closely with you to align creative with context, making sure your message lands in the right place, at the right time, in front of the right audience. Whether you’re launching a new drop, promoting an event, or building cultural presence, we translate your vision into a street-level experience that gets noticed and remembered.