Reebok’s Be More Human Campaign

Reebok’s #BeMoreHuman campaign redefined fitness as a platform for female empowerment. Featuring figures like Gal Gadot, Gigi Hadid, Danai Gurira, and Ariana Grande, the campaign spotlighted women who exemplify strength, resilience, and authenticity. Each shared personal insights on embracing imperfections, pushing boundaries, and uplifting others, reinforcing the idea that being human is about growth and connection.

We worked with partner agencies to print and instal bold window wraps, posters and billboards that transformed urban spaces into visual affirmations of the campaign’s ethos. The graphics echoed the campaign’s themes, turning everyday passersby into participants in a larger conversation about strength and humanity.