Getting posters on the street isn’t just about printing them right, it’s about installing them fast, clean, and in the right places. Whether you’re doing it yourself or working with our street teams, here’s how to prep for a smooth install.
Wheatpaste works best on raw surfaces like brick, concrete, unfinished wood, or plywood. These materials absorb the paste and let the paper bond naturally.
Avoid glossy, painted, or metal surfaces unless you’re using a strong commercial adhesive. Posters will not adhere well and may peel or fall within hours.
For a proper bond, install in dry weather. Avoid heavy wind, rain, or freezing temperatures. Posters need a few hours to cure fully, especially if using heavier paper or rough surfaces.
Apply paste to the wall area using a wide brush or roller. Cover slightly more than the size of your poster.
Align the poster and press it into the wall starting from the center. Smooth out with your hands or roller, pushing air bubbles outward.
Brush a thin coat of paste on top, especially around the edges, to keep everything locked in place and prevent peeling.
We offer full wheatpaste installation in major U.S. markets. Learn more about our install service or get a quote to include pro install with your campaign.
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